Purpose & Principles

In 2006, the founders and executive team of Strad worked together to craft our Guiding Principles. Over the years, these principles have remained unchanged, and are at the heart of our vision — and the success that flows from it. In 2014, Strad’s leadership team collaborated to define the company’s Core Purpose.

Strad believes these statements to be a true reflection of who Strad is and the foundation for future success.

Core Purpose

Guiding Principles

Beyond Expectations
We aim to always exceed customer expectations.

Beyond Safe
We all share a common duty to work safe, it is an essential part of our success.

Beyond Me
We are a team that is committed to trust, fairness and integrity.

Beyond Work
Every employee adds unique value and we embrace families as an important part of Strad.

Beyond Routine
We plan ahead, keep things simple, and consistently do the little things well.

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